case-study
structure & navigation | user interface
Canlak Coatings
High-performance coatings engineered for durability, precision, and lasting protection.
Role
Structure and develop a unified online prensence for all of Canlak’s seven major brands.
Advanced Wood Coating Solutions for Every Surface.
Scope of Work
While Canlak manages several brands, its presence in the coatings industry appeared fragmented due to the lack of a unified identity. With each brand operating its own website, the portfolio felt like separate entities rather than parts of a larger whole. Canlak needed a cohesive strategy to unify its brands, highlight its diverse product lines, strengthen its positioning, and make technical resources more accessible to customers.
As an event planning agency, we understand the struggles young local artists go through to promote their craft and book gigs. We wanted to create an online solution that would allow for artists and event planners to connect and transact online.
Define a clear service offer
We are targeting two different users; local artists and event planners. It is important that both understand the value feaster brings and how our community can help them reach their goals.
Create dedicated pages for artists and for event planners with tailored offers and actions.
Strucutre page content with clear benefit sections.
Make use of testimonials for social proof.
Dedicated offer page for artists
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Dedicated offer page for event planners
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Put local artists forward
Through feaster, artists can tell their unique stories through our podcast, gain exposure by being featured on our platform, and even sell tickets to their shows directly.
We have created a podcast to let artists tell their story.
Each month we put a new artist in the spotlight and promote their work.
New community members are put forward on the platform.
Artsits can sell tickets to their shows directly through the platform
Build a database of local talent
Our aim is to empower and support talented artists by providing them with a dedicated platform to showcase their work, connect with event planners, and secure bookings.
Artists can create an populate a profile to showcase their craft.
Local talents are accessible to event planners in a fitrable database.
Revamp the website for a more lively touch and feel
